Maiimi Official  ◦  Ads Performance Report

Ads Performance
Mar – May 2026

Generated: 08 May 2026
Scope: Meta · Shopee CPC · TikTok GMV Max
Channels: CPAS · NV · RM · CPC · GMV Max
Analyst: Qemhal + Claude
⚠
Shopee CVR Collapse — Investigasi Sebelum Scaling: CVR 1.42% May 1–7 vs 3.89% April (-63.5%). Visitor/hari naik +264% tapi order turun -69%. TikTok kontras positif: GMV/hari Rp 6,83 Jt vs Rp 5,66 Jt April (+20.6%) dengan ROI konsisten 6.98x.
01Shopee Store Performance
GMV Maret (full)
Rp 500,5 Jt
31 hari · Rp 16,1 Jt/hari
GMV April (full)
Rp 454,2 Jt
▼ -9.2% vs Maret
30 hari · Rp 15,1 Jt/hari
GMV May 1–7 (actual)
Rp 143,4 Jt
7 hari · Rp 20,5 Jt/hari
Forecast GMV May
~Rp 615 Jt
▲ +35.4% vs April
Run-rate 7 hari pertama
GMV per Pembeli May
Rp 192 Rb
▲ +2.7% vs April
Basket size stabil
Conversion Rate & Visitor Trend — 7-Hari Normalized
Metric 1–7 Mar est 1–7 Apr est 1–7 May actual
GMV (7 hari)Rp 113,0 JtRp 106,0 JtRp 143,4 Jt
Total Visitor16.79014.07251.323
Total Pembeli563548727
Konversi (dibuat) 3.35% 3.89% 1.42% -63.5%
Konversi (siap kirim) 97.51% 97.23% 96.15% -1.1pp
GMV per Pembeli Rp 193.225 Rp 186.917 Rp 192.003 +2.7%
Pembeli Baru––627 (86.2%)
Repeat Buyer Rate––8.39%
* Mar & Apr = avg harian × 7. May = data aktual 7 hari.
Revenue By Traffic Source — May 1–7 (Dibayar)
Iklan Shopee (CPC)
Rp 111,5 Jt
Halaman Produk
Rp 82,8 Jt
Live Penjual
Rp 42,4 Jt
Affiliate
Rp 5,6 Jt
Video Penjual
Rp 0,1 Jt
Rp 130,9 Jt
Iklan Shopee (CPC)Rp 111,5 Jt85.2%
Halaman ProdukRp 82,8 Jt63.3%
Live PenjualRp 42,4 Jt32.4%
AffiliateRp 5,6 Jt4.3%
Video PenjualRp 0,1 Jt0.1%
Total GMV dibayar Rp 130,9 Jt.
% overlap karena multi-touch.
02Shopee Ads Performance (CPC)
Periode
Mar–Apr 2026 (61 hari · avg/week)
Total SpendRp 79,9 Jt Rp 9,17 Jt/wk
Blended ROAS7.94x
Blended ACOS12.60%
Total GMV (all conv)Rp 634,6 Jt
GMV LangsungRp 348,2 Jt
Total Conversions4.940 ~567/wk
CTR3.08%
Periode
May 1–7 2026 (actual)
Total SpendRp 12,6 Jt +37% /hari
Blended ROAS7.73x ▼ -0.21
Blended ACOS12.94% +0.34pp
Total GMV (all conv)Rp 97,0 Jt
GMV LangsungRp 52,7 Jt
Total Conversions726 +28% /hari
CTR3.27% +0.19pp
Top Ads by ROAS — Mar–Apr
Ad NameSpendGMVROAS
Relaxing Rose Musk BB [4]44,6 Rb646,7 Rb14.49x
Kids Bath Bomb Vol. II6,46 Jt63,0 Jt9.75x
HMNS "O" Bath Bomb [2]73,3 Rb700,0 Rb9.55x
Bundle Under The Sea2,26 Jt20,2 Jt8.93x
Soothing Lavender [2]3,25 Jt28,6 Jt8.81x
Midnight Lavender BB1,86 Jt15,8 Jt8.49x
Rose Musk 100ml Travel3,10 Jt26,0 Jt8.37x
Wine & Wander 100ml3,99 Jt32,3 Jt8.08x
Kids Series BB Vol. I [3]6,52 Jt51,7 Jt7.92x
HMNS Darker Shade [4]2,91 Jt21,3 Jt7.31x
Top Ads by ROAS — May 1–7
Ad NameSpendGMVROAS
Testing Mix Product716 Rb7,40 Jt10.34x
Rose Musk 100ml Travel715 Rb6,47 Jt9.05x
Kids Bath Bomb Vol. II1,03 Jt8,85 Jt8.58x
Romantic Kit BB [3]750 Rb6,01 Jt8.01x
Midnight Lavender BB456 Rb3,64 Jt7.98x
Bundle Darker Shades883 Rb6,77 Jt7.66x
Soothing Lavender [2]421 Rb3,21 Jt7.61x
Body Scrub Lavender [2]289 Rb2,08 Jt7.19x
Wine & Wander 100ml715 Rb5,10 Jt7.14x
HMNS "O" Bath Bomb [2]365 Rb2,57 Jt7.05x
03TikTok GMV Max Performance
GMV Max Ads Manager
Metric Maret (full) 1–7 Mar est April (full) 1–7 Apr est May 1–7 actual
CostRp 19,47 JtRp 4,40 JtRp 24,19 JtRp 5,64 JtRp 4,63 Jt
Orders960~2171.320~308241
Cost per Order (CPO)Rp 20.278Rp 20.278Rp 18.327Rp 18.327Rp 19.231
Gross RevenueRp 116,6 JtRp 26,3 JtRp 168,7 JtRp 39,4 JtRp 32,3 Jt
AOVRp 121.465Rp 121.465Rp 127.828Rp 127.828~Rp 134.000
ROI (ROAS) 5.99x 5.99x 6.97x +16.4% 6.97x 6.98x stable
ACOS 16.69%16.69% 14.35% -2.3pp 14.35% 14.33% -0.02pp
TikTok Shop Store Analytics
Metric Maret (full) 1–7 Mar est April (full) 1–7 Apr est May 1–7 actual
GMVRp 130,0 JtRp 29,4 JtRp 169,8 JtRp 39,6 JtRp 47,8 Jt
GMV/hariRp 4,19 Jt—Rp 5,66 Jt—Rp 6,83 Jt +20.6%
Orders980~2211.198~280327
Buyers937~2121.120~261311
Gross RevenueRp 137,9 JtRp 31,1 JtRp 181,3 JtRp 42,3 JtRp 51,7 Jt
AOV Rp 115.375Rp 115.375 Rp 121.819 +5.6% Rp 121.819 Rp 131.528 +8.0%
CVR~1.38%—~2.51%—5.42% +3.2% vs W4
Returns (IDR)————Rp 863 Rb -69.5%
Forecast GMV May (full)————~Rp 205 Jt
* Mar & Apr 1–7 = avg harian × 7. May = data aktual. Platform: Maiimi & Mini Maiimi – Ads2Go IDR LS2.1.
04Meta Ads — CPAS · NV · RM
CPAS — Collaborative Ads (Shopee Purchase)
Periode
Mar–Apr 2026 (avg/week)
Total SpendRp 15,69 Jt ~Rp 1,80 Jt/wk
Purchases742 ~85/wk
Cost per PurchaseRp 17.856
Add to Cart652 ~75/wk
Cost per ATCRp 3.737
Reach282.247
Periode
May 1–7 (actual)
Total SpendRp 2,15 Jt
Purchases123 +45% vs avg/wk
Cost per PurchaseRp 15.083 +15.5% efisiensi
Add to Cart66
Cost per ATCRp 4.406 -17.9%
Reach–
NV — New Visitor (Upper Funnel Acquisition)
Periode
Mar–Apr 2026 (avg/week)
Total SpendRp 47,37 Jt ~Rp 5,44 Jt/wk
Instagram Profile Visits151.669 ~17.433/wk
CPV (cost/visit)Rp 193
Checkout Initiated3.987 ~458/wk
Cost per CheckoutRp 4.742
CampaignNV | Traffic · NV | CS-IC · MI//NIB ABO
Periode
May 1–7 (actual)
Total SpendRp 4,83 Jt -11.2% vs avg/wk
Instagram Profile Visits14.620 -16.1% vs avg/wk
CPV (cost/visit)Rp 186 +3.6% efisiensi
Checkout Initiated458 ≈ avg/wk
Cost per CheckoutRp 4.844 -2.2%
CampaignNV | Traffic · NV | CS-IC · MI//NIB ABO
RM — Remarketing (Non-CPAS)
Periode
Mar–Apr 2026 (avg/week)
Total SpendRp 5,02 Jt ~Rp 577 Rb/wk
Checkout Initiated756 ~87/wk
Cost per CheckoutRp 6.642
Messaging Started31
CampaignRM | CS-IC · RM | Eng-Send Message
Periode
May 1–7 (actual)
Total SpendRp 395 Rb -31.5% vs avg/wk
Checkout Initiated32 -63.2% vs avg/wk
Cost per CheckoutRp 12.334 CPR +85.8%
Messaging Started0
CampaignRM | CS-IC · (hampers paused)
05Blended Multi-Channel Spend
Spend Allocation — Mar–Apr
Shopee CPC
Rp 79,9 Jt
Meta NV
Rp 47,4 Jt
TikTok GMV Max
Rp 43,7 Jt
Meta CPAS
Rp 15,7 Jt
Meta RM
Rp 5,0 Jt
Total~Rp 191,7 Jt
Per hari (61 hari)Rp 3,14 Jt/hari
Spend Allocation — May 1–7
Shopee CPC
Rp 12,6 Jt
Meta NV
Rp 4,83 Jt
TikTok GMV Max
Rp 4,63 Jt
Meta CPAS
Rp 2,15 Jt
Meta RM
Rp 395 Rb
TotalRp 24,59 Jt
Per hari (7 hari)Rp 3,51 Jt/hari
ROAS / ROI Benchmarks
ChannelMar–AprMay 1–7
Shopee CPC ROAS7.94x7.73x
TikTok GMV Max ROI6.54x6.98x
Shopee ACOS12.60%12.94%
TikTok ACOS15.29%14.33%
Meta CPAS CPPRp 17.856Rp 15.083
TikTok CPORp 19.148Rp 19.231
Meta NV CPVRp 193Rp 186
Meta RM CheckoutRp 6.642Rp 12.334
06Key Findings & Diagnosis
Critical — Shopee CVR Collapse

CVR 1.42% May 1–7 vs 3.89% April (-63.5%). Visitor/hari naik +264% tapi order turun 69%. Likely driver: NV Profile Visit traffic masuk Shopee sebagai low-intent, menurunkan blended CVR. Jangan scale budget Shopee sebelum CVR kembali ke >3%.

TikTok — Strongest Momentum

ROI konsisten naik: 5.99x → 6.97x → 6.98x. GMV/hari May (Rp 6,83 Jt) melampaui April avg (Rp 5,66 Jt). AOV naik 3 bulan berturut: Rp 115K → 122K → 132K. Channel dengan uptrend terkuat dan audience quality terbaik.

Positive — Shopee CPC Solid

ROAS 7.73–7.94x konsisten, ACOS di bawah 13%. "Testing Mix Product" ROAS 10.34x. Channel paling terukur dengan direct GMV attribution. Layak mendapat porsi terbesar dari total budget.

Positive — CPAS Makin Efisien

CPP CPAS turun +15.5% ke Rp 15.083 di May. Purchases/week naik +45% vs rata-rata Mar–Apr. Satu-satunya Meta channel dengan direct GMV attribution ke Shopee.

07Strategic Recommendations
Immediate — 0–7 Hari
  • 01
    Investigasi CVR Shopee sebelum apapun
    Cek halaman produk top-seller: harga, stock, foto, review terbaru. Jika ada perubahan harga atau promo habis, itu likely penyebab utama. Jangan scale budget sampai CVR >3%.
  • 02
    Scale TikTok GMV Max
    ROI 6.98x stabil dengan tren naik dan AOV tertinggi. Tambah budget 20–30% dan monitor ROI 3 hari. TikTok adalah channel momentum terkuat saat ini.
  • 03
    Reaktivasi 2 paused Shopee Ads
    "Night Series [3]" (ROAS 10.33x) dan "O Bundle [5]" (ROAS 7.66x). Set Rp 150–200 Rb/hari masing-masing, monitor 3 hari pertama.
Strategic — 7–30 Hari
  • 04
    Scale "Testing Mix Product" Shopee Ads
    ROAS 10.34x dengan spend Rp 716 Rb. Naikkan 2x bertahap, target Rp 1,5–2 Jt/hari jika ROAS tetap >8x dalam 3 hari scaling.
  • 05
    Shift Meta: NV Profile Visit → CPAS
    CPAS CPP makin efisien dan GMV langsung terukur. Target alokasi: CPAS 60% Meta budget, NV Checkout-only 30%, RM 10%.
  • 06
    Refresh audience RM dengan pool baru
    Audience post-Lebaran jenuh (CPR +85.8%). Bangun custom audience dari visitor Mei dan video viewers TikTok sebelum realokasi budget RM.